team

Bill Rubacky (_bill)

Co-founder/Marketing Lead
That picture isn't Bill.  He just likes the story it tells; what it takes to do effective marketing.  Prior to starting passworks.com, Bill worked for and with some of the world's top technology brands including: Intel, HP, Sybase, Netscape, AOL, Verizon, and Apple. He also worked for early stage SaaS companies AddThis (acquired by Oracle), GoCanvas, Baton Technologies and Range.com. Bill's advice for marketers: Get your hands dirty.

Tom (Hersh) Hershenson

Branding, Messaging, Public Relations
Tom (a.k.a. "Hersh,") is truly a leading tech industry expert on brand strategy, media relations, market positioning and thought leadership. Among his many accomplishments, Hersh handled PR for General Magic, the iconic Silicon Valley firm that jump-started the smart phone era.  Hersh ran PR at General Magic from its inception through periods of heavy media coverage, both positive and adverse. Today, Hersh advises numerous pre-seed technology start-ups and venture capital firms.  

Jason Good

Sales Management, Sales & Marketing Operations and Product Management
Even the best of companies need help getting their ducks in a row. Jason has helped startups grow into thriving businesses. He's held senior sales management and operations roles as well as leadership positions in product management. That 'heavy lifting' that so many tech companies need today...he's done it. Jason brings deep experience with salesforce.com and other sales and marketing automation tools. From creating and tracking KPIs to building a product roadmap, Jason has done it all. 